UI/UX or user interface/user experience allows businesses to escort their products or services from a mere tangible entity to a whole new arena. A well-researched UI/UX grabs the eyeballs of your audience even before they can actually experience the product. The duo, though, are often misinterpreted and people limit them to just design. However, UI/UX is so much more than just design; it involves a robust and sustainable backend and following the best practices of web development. It is all about providing a lubricated and smooth experience to people who use your application.
UI/UX builds customer trust
Humans are directed by visual cues more than any thing else. This is why a good-looking, sober, and sophisticated interface makes them ‘feel at home’. When your application runs without any hiccups, it gives the user a feeling of professionalism from your side. It shows that you are serious about doing business. A streamlined UI/UX speaks with the user and helps build trust and confidence in your application.
A good UI/UX directly increases your sales
A well-thought UI/IX can impact your sales drastically. When a customer enjoys using your application, they are more likely to interact with its CTAs (call to actions). The probability of people sharing their information with you also increases. When your application looks trustworthy, users execute financial transactions more often without worrying.
Design trumps simple text
Text-based content is mundane and monotonous and rarely do people go through the entire content of any application or website. It is all about communicating with the user without ‘talking too much’. Design elements help you communicate with users better. A beautifully designed button, for example, can get you more clicks than explaining why they should click the button using lengthy text-based content.
The importance of good UI/UX cannot be emphasized enough. Mentioned above are just a few of the many crucial factors that make UI/UX an important component of your application.